01 — Session track
Keynotes with a point of view
Leave the theory at the door. Hear from the people redefining what a business should expect from its own data.
Turn the data you already have into intelligence that grows revenue.
Close the gap
Every CRM captures activity now. Every vendor ships AI. What separates the teams pulling ahead isn’t more data, more tools, or more agents. It’s context — the ability to turn what they’ve already captured into intelligence their people, and their AI, can trust and act on.
Luminate 2026 is the one day built to help you close that gap: how collected data becomes a context layer, how one layer serves every team and travels into the tools they already use, and how to do it inside the security standards your business already holds its data to.
Opening keynote

Zack Kass built the sales, solutions, and partnerships teams that took OpenAI’s research out of the lab and into the enterprise. Sixteen years in AI, research roles at two universities, and advisory work inside Fortune 1000 boardrooms — Coca-Cola, Morgan Stanley, Amgen among them.
He now works on the question sitting underneath this entire conference: what happens to a business when intelligence stops being scarce. His book The Next Renaissance: AI and the Expansion of Human Potential argues that the cost of thinking is heading toward abundance, and that where human value sits is about to move with it.
At Luminate, Mr. Kass grounds us in the present reality and fears with AI, inspires us with the breakthrough possibilities, and challenges us to close the context gap and transform our business relationships in a way to deepens the human experience and business outcomes.
Iconic event location
Luminate 2026 is hosted at the Hilton Santa Barbara Beachfront Resort — twenty-four acres directly across from East Beach, with the Santa Ynez Mountains behind it and the Pacific in front. AAA Four Diamond.
Lunch is served outdoors in the Plaza del Sol, the resort’s 20,000-square-foot open-air courtyard. The happy hour that closes the day is on the patio. Sessions sit in between.
Santa Barbara’s Funk Zone — the wine and arts district — is a mile up the road. The airport shuttle is complimentary.
Hilton Santa Barbara Beachfront Resort
Rooms and suites with private balconies · spa · pool · tennis and pickleball
What’s in store
One day will separate the teams whose AI works from the teams still waiting.
01 — Session track
Leave the theory at the door. Hear from the people redefining what a business should expect from its own data.
02 — Session track
The companies solving this are already in the room. Hear what they built, what it cost them, and what they’d do differently.
03 — Session track
A long-standing Revenue Grid customer on building the context layer, and what changed once it was running.
04 — Session track
See it before anyone else. Product reveals, what’s coming next, and the thinking behind how we built it.
05 — Session track
Bring your use case. Practical sessions on standing up AI applications that hold up outside a demo.
06 — Session track
In-depth sessions by industry and by product. Go deep on the use cases that match your day-to-day, with the people who build the thing.
Your Revenue Grid speakers
The people you’ll actually be working with, on stage all day.
The itinerary
Thursday, November 12